MarketiBo Announces Strategic Shift Toward Digital Services as Global Trade Rules Evolve

London, United Kingdom | August 2026

MarketiBo has announced a strategic evolution of its business model in response to the changing landscape of international trade and the introduction of new import duty frameworks affecting goods entering the European Union.

The company will expand its portfolio of digital offerings through COUPONiBo, a marketplace dedicated to affiliate deals, promotional codes, cashback opportunities, and digital savings. The initiative complements MarketiBo's existing e-commerce operations while reducing dependence on cross-border physical product imports.

The decision reflects a broader transformation occurring across global commerce, where businesses are increasingly balancing traditional retail with digital products, services, and platform-based revenue models.

Building a More Resilient Business

By strengthening its presence in digital commerce, MarketiBo aims to diversify revenue streams while offering customers immediate value through discounts, subscription offers, and online services.

COUPONiBo will connect consumers with verified promotions from selected brands and online merchants, allowing users to discover savings across technology, travel, finance, software, lifestyle, and everyday shopping.

The company stated that physical products will remain part of its business, but future investment will increasingly focus on scalable digital solutions that are less affected by customs procedures, international shipping costs, and regulatory complexity.

CEO Statement

Commenting on the announcement the Founder and CEO of MarketiBo, said:

"International trade is entering a new phase. Businesses must adapt to a world where supply chains, customs rules, and economic policies evolve more rapidly than ever before. We are adapting to these global anti-globalization changes by building a more flexible business model that combines e-commerce with digital services."

He added:

"COUPONiBo is only the first step. Our long-term vision is clear. By 2028, we expect MarketiBo to become increasingly service-oriented, expanding into digital consulting, market intelligence, business support, and subscription-based solutions. We believe the future belongs to companies that create knowledge, connections, and value, not only products."

Looking Ahead

The transition forms part of MarketiBo's broader strategy to position itself for the next generation of digital commerce.

Over the coming years, the company plans to increase investment in:

• Affiliate and coupon platforms
• Market research and business intelligence
• Import and export advisory services
• Digital subscriptions
• AI-assisted business tools
• International market entry solutions for entrepreneurs and SMEs

While continuing to serve customers across multiple product categories, MarketiBo sees its future as a technology-enabled services company capable of supporting businesses beyond traditional online retail.

As international commerce continues to evolve, the company believes adaptability, digital innovation, and diversified revenue models will become key drivers of long-term growth.